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CATEGORY
CREATIVE DIRECTION
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ABOUT THIS PROJECT
ZOO LIGHTS REBRAND
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I worked with an external ad agency to rebrand our annual holiday event, Zoo Lights. Unlike years past and other similar events thrown at zoos during this time, I wanted to steer away from a traditional look. To encompass the lights, we chose bright colors but instead of reds and greens I wanted to show winter and celebration that could relate to a wider range of audience. The market was already strong for families so, unlike past years, I worked with the agency to come up with a brand that was modern enough to appeal to the millennial crowd. To complete the brand, I helped cast and direct other campaign assets including the TV commercial and radio scripts.
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