CATEGORY
BRANDING, EXHIBIT DESIGN, PRODUCTION DESIGN, PRODUCT DESIGN
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ABOUT THIS PROJECT
DINOS! BRAND
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In 2017, Denver Zoo brought a traveling exhibit of animatronic dinosaurs that I helped create a campaign for. We came up with a number of different concepts that promoted their larger than life size and a comparison of features to animals in our collection. One thing we considered was the age group, in which the dinosaurs couldn't simulate a Jurassic Park theme or it would be too scary for the younger demographic. Instead, we took a local view by tying in the Stegosaurus that was discovered in Denver near Red Rocks long ago. That piece also inspired the text treatment and title of the exhibit, giving our guests the feeling of fossils being dug out of the ground and coming back to life for the most realistic experience possible.
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