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CATEGORY
BRANDING, ILLUSTRATION, PRODUCTION DESIGN, PRODUCT DESIGN
ABOUT THIS PROJECT
THE EDGE EXHIBIT LOGO
As a part of Denver Zoo's master plan, I worked on logos for the newest Amur tiger exhibit, The Edge. My goal for this identity was to represent how tigers would be interacting in the exhibit, their natural cold habitat of Russia as well as the architectural materials used to build the exhibit. I did so by the posture of the tiger, the cool tones used to elude snow and the sharp edges for the galvanized metal used to build the exhibit.
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