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CATEGORY
CREATIVE DIRECTION, GRAPHIC DESIGN, BRANDING, ILLUSTRATION, LOGO DESIGN, PACKAGE DESIGN
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ABOUT THIS PROJECT
ALIVE
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Alive was a publication printed by the Denver Zoo twice a year that highlighted the most noteworthy stories for members to enjoy. To adhere to the Denver Zoo brand, I included patterns, fonts, and photography but chose a more neutral palette with a hint of brand color. Normally, the Denver Zoo brand is super bright and kid-friendly but for this demographic, I toned it down for legibility and a more polished look.
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