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CATEGORY
CREATIVE DIRECTION, BRANDING, ILLUSTRATION,
LOGO DESIGN, PRODUCTION DESIGN
ABOUT THIS PROJECT
ADOPT AN ANIMAL LOGO AND CERTIFICATE
The Adopt an Animal program at Denver Zoo consists of 12 different animals to choose from in which the family receives a certificate with a "Seal of Approval" sticker, an animal fact page and a stuffed animal. The challenge with this project as a sub-brand was to fit it within the main Denver Zoo brand. I utilized color palettes, patterns, fonts and illustration styles to make the connection. The Denver Zoo brand already had a library of illustrations, however, I created a seal from scratch so I could format it into a circular badge to apply to the certificate.
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