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CATEGORY
CREATIVE DIRECTION, BRANDING, ILLUSTRATION,
LOGO DESIGN, PRODUCTION DESIGN
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ABOUT THIS PROJECT
ADOPT AN ANIMAL LOGO AND CERTIFICATE
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The Adopt an Animal program at Denver Zoo consists of 12 different animals to choose from in which the family receives a certificate with a "Seal of Approval" sticker, an animal fact page and a stuffed animal. The challenge with this project as a sub-brand was to fit it within the main Denver Zoo brand. I utilized color palettes, patterns, fonts and illustration styles to make the connection. The Denver Zoo brand already had a library of illustrations, however, I created a seal from scratch so I could format it into a circular badge to apply to the certificate.
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